FTC Seeks Comment on Social Media, Influencer Ad Guidelines

Comments are due Sept. 26 on the FTC’s proposed revisions for ad endorsement guidelines (see 2205190058), said a notice for Tuesday's Federal Register. The agency said it plans to expand definitions for online influencers and set clear rules for prohibiting manipulation of consumer reviews, omission of bad reviews and buying fake reviews. The updated guidelines will reflect the “extent to which advertisers have turned increasingly to the use of social media and product reviews to market their products,” said the FTC.