Microsoft Pick for Netflix Ad Tier Should 'Steady the Waters': EMarketer

Netflix’s choice of Microsoft as technology and sales partner for its ad-supported VOD subscription tier (see 2207130048) “will go a long way to steady the waters” for the upcoming offering “while helping Microsoft solidify its position as a major player in digital advertising,” blogged eMarketer analyst Daniel Konstantinovic Thursday. Netflix Chief Operating and Product Officer Greg Peters said Wednesday that Microsoft has “the proven ability to support all our advertising needs,” saying the AVOD offering is in “very early days” with “much to work through.”