Amazon Prime Day Bigger Than Ever

Amazon’s Prime Day, ended Wednesday, was “the biggest Prime Day event ever,” said Amazon Thursday, not disclosing receipts for the 48-hour event. Prime members in over 20 countries bought more than 300 million items, said Amazon. The first Prime Day, a 24-hour event in July 2015, had 34.4 million items ordered in nine Prime-eligible countries, Amazon said. Prime Day had a positive impact on e-commerce overall. Adobe emailed Thursday that the total U.S. online spend over the two days was $11.98 billion -- $6 billion Tuesday and $5.9 billion Wednesday, 8.5% higher than last year’s $11 billion. Adobe pegged the total online revenue for U.S. retail for the two days at 141% above an average day in June. In the first Prime Day featuring influencer videos, Amazon Live Prime Day streams had over 100 million views, Amazon said.