9 House Dems Push for Geo-targeted Radio Ads

The FCC should authorize geotargeted radio to help minority broadcasters, said a letter to Chairwoman Jessica Rosenworcel from nine House Democrats released Thursday. “It is imperative the FCC allow minority broadcasters to fully utilize and cultivate the value of their ownership to the maximum extent possible and have access to innovations,” said the letter from Hank Johnson, D-Ga.; Bennie Thompson, D-Miss.; Barbara Lee, D-Calif.; Anthony Brown, D-Md., and others. Several of the signatories had also endorsed geotargeted radio in a previous, similarly worded letter to Rosenworcel earlier this month (see 2206070049). “The proposed rule will also relieve the frustration of minority small businesses by allowing them the option to purchase affordable, targeted advertising to reach their neighbors,” both letters said.