Global Smart TV Market to Pass $609B in 5 Years: Brandessence

The global smart TV market will grow at a 16.7% compound annual growth rate to $609.5 billion by 2027, up from $151.8 billion in 2018, said a Thursday Brandessence report. TV makers in the future will focus more on experience design, it said. Price optimization is creating a market for low- and medium-income customers.