NABOB Touts GBS Tests to FCC

Tests of GeoBroadcast Solutions geotargeted radio technology show it works in a variety of environments, said National Association of Black Owned Broadcasters President Jim Winston and Roberts Radio CEO Steve Roberts in meetings last week with FCC Media Bureau Chief Holly Saurer and aides to both Commissioner Geoffrey Starks and Nathan Simington, according to an ex parte filing posted Tuesday in docket 20-401. The agency opened up a new round of comments in the proceeding Monday. A report on the tests from broadcast engineers Roberson and Associates said the geotargeted broadcasts were narrowly targeted even in terrain without many impediments to signal propagation. The additional tests were performed on the technology in response to questions from the Media Bureau, the filing said. The tests also showed the tech doesn’t affect emergency alert system broadcasts, the filing said. “Giving broadcasters who wish to the ability to deploy geo-targeting technology can give minority and smaller broadcasters a new tool with which to compete,” the filing said. NAB, iHeartMedia, and other companies opposed the GBS proposal (see 2204070055).