US Online Sports Betting Market to Reach $23M by End of 2023: EMarketer

The online sports betting market will likely have “unexpected volatility” over the next few years as the legal landscape changes, said a March eMarketer report. The market research firm estimates there will be 19 million online sports bettors in the U.S. in 2022, up 31% year on year, with 7.9% of adult internet users. Though the Supreme Court struck down a federal ban on sports betting in May 2018, states have varying, wide-ranging regulations, and some, including California and Texas, prohibit online sports betting, it noted. EMarketer anticipates “strong growth” in the number of online sports bettors as more states legalize the practice and marketing spend increases. It predicts 23.1 million legal online sports bettors by year-end 2023.