Comcast Rebrands Multiscreen Ad Solution as AudienceXpress

Comcast Advertising announced the AudienceXpress brand, which allows U.S. advertisers to buy TV advertising on an audience basis across broadcast, cable, digital and connected TV. Comcast's FreeWheel team will come under the AudienceXpress brand, said the company. The offering includes the ability to measure and report on campaigns in “near real time”; integration with major MVPDs; use of aggregated Comcast viewership data, along with first- and third-party data; and incremental reach and attribution.