Cable One Ending 100 Mbps Data Tier, Migrating to 200 Mbps Entry Point

Cable One will end its 100 Mbps broadband tier this spring and migrate all customers to its 200 Mbps tier, raising their bill by $5 per month, CEO Julie Laulis said in a quarterly earnings call Thursday. Twenty-two percent of its residential customers have 100 Mbps speeds now, she said. Nearly 80% of new customers choose tiers of 200 Mbps or higher, she said. Chief Financial Officer Steven Cochran said as part of its increased broadband focus it will unwind its bulk video offerings to places like hotels and condominium buildings, eliminating time and resources spent on an unprofitable product offering.