Bloc of Social Media Users Is 58% of Population: Report

Social media entered 2022 with 4.62 billion users globally, equaling more than 58% of the world’s population, with 424 million new users added since Jan. 1, 2021, said a Digital 2022 report released Wednesday by social media management platform Hootsuite and creative agency We Are Social. Facebook remains the world’s most used social platform, followed by YouTube and WhatsApp. Other findings: (1) Instagram’s ad reach jumped by 21% in the past year to nearly 1.5 billion monthly users; (2) People who own cryptocurrency jumped nearly 38%; (3) The COVID-19 pandemic-induced surge in e-commerce adoption rates shows no signs of abating, with nearly six in 10 “working-age internet users” now buying something online weekly.