Comcast Yanking Disputed Xfinity Mobile Ad Claims, NAD Says

Comcast will end its "best price" and "unlimited 5G" claims in its Xfinity 5G mobile service ads, said the Better Business Bureau's National Advertising Division Tuesday. NAD said the ad claims -- challenged by T-Mobile -- were problematic since customers get relegated to 3G speeds after reaching 20 GB of data in a month, and the pricing claim is unsupported. It said Comcast indicated it agreed that an appropriate disclosure will make the basis for comparisons clearer and will follow that NAD recommendation in future ads. Comcast didn't comment.