Vizio Touts ‘Significant Milestone’ for Project OAR Consortium

Vizio surpassed 11.2 million addressable TVs across the U.S. that enable “frame-accurate dynamic ad insertion,” it said Wednesday. It's a “significant milestone” for members of Project OAR, the addressable ad consortium that Vizio founded in 2018 with top TV media companies (see 1903130054), Vizio said. Vizio’s Inscape automatic content recognition technology is the keystone of the consortium’s Open Addressable Ready standard for targeted advertising via connected TVs.