Connected TV Viewing Leveled Off After Pandemic Spike: LRG

Connected TV viewing leveled off after being “pulled forward” due to COVID-19 in 2020, reported Leichtman Research Group Friday. Some 39% of adults in U.S. TV households watch video daily on an internet-connected TV, vs. 40% in 2020 and 31% in 2019. Just over a third of pay-TV subscribers watch video daily via a connected TV vs. 50% of non-pay-TV viewers. Some 43% of TVs in U.S. households are smart models, up from 32% two years ago. Fifty-five percent of TV households have at least one stand-alone streaming device, vs. 49% in 2019. Households with at least one connected TV device inched up to 82% from 80% last year and 74% in 2019. The April-May survey was of 1,250 consumers online and about 750 via phone.