FuboTV Beefs Up Ad Capabilities

FuboTV launched a branded content studio for advertisers at Interactive Advertising Bureau NewFronts Monday, along with a partnership with LiveRamp to boost its addressable ad capabilities and shows from Terrell Owens, Matthew Hatchette and Gilbert Arenas on Fubo Sports Network. Advertisers can work with fuboTV’s creative team on custom-branded content to air on Fubo Sports Network, it said.