Apple, Samsung Entries Could Spur Item Trackers: NPD

Tracker sales grew 70% year on year in Q1, unit sales up 67%, reported NPD Friday. Sixty-three percent of smartphone owners say they're “somewhat” interested in buying a tracking device for lost things; 69% for iPhone users, 57% for Android. Apple’s AirTag announcement Tuesday and recent Samsung SmartTag releases could drive new buyers, said analyst Jill Aldort.