IFA Plans ‘Full-Scale Comeback' but Won’t ‘Set New Records’: Promoters

IFA 2021 is planning a “full-scale and real-life return” Sept. 3-7 to the Messe Berlin exhibition halls and fairgrounds, after its “deliberately small-scale” physical-virtual hybrid version in 2020, said promoters Thursday. “With all our precautions to ensure everybody’s good health, we don’t expect IFA Berlin 2021 to set new records," said IFA Executive Director Jens Heithecker.