Live Sports Key Factor in Minimizing Pay-TV Churn, Says Parks

Fifty-five percent of U.S. pay-TV households say availability of live sports is important in their decision to keep the service, said Parks Associates Tuesday. The churn rate for pay-TV services is trending “significantly lower than the rate for [over-the-top] OTT services,” said analyst Steve Nason. Over the past year, churn rates for OTT and virtual MVPD services declined as consumers turned to streaming video services for entertainment.