Apple Has Higher Selling Prices on Latest IPhones: CIRP

The U.S.-weighted average retail price of Apple’s latest smartphone series rose $64 in calendar Q4, said Consumer Intelligence Research Partners Thursday. The 12 series model mix resulted in US-WARP of $873 -- the highest in CIRP's iPhone buyer survey in nearly 10 years -- compared with $809 a year earlier. The four iPhone 12 models generated 56% of Apple phone sales, despite being available for only part of the quarter, with the 12 and 12 Pro Max each having 17% share, said the researcher. It surveyed 500 U.S. Apple customers who bought an iPhone, iPad, Mac or Apple Watch from October-December.