Roku Buys Rights to Quibi Content

Roku bought distribution rights for Quibi's portfolio, the buyer announced Friday, as expected (see 2101040057). Founded by Jeffrey Katzenberg in 2018 and headed by former HP CEO Meg Whitman, Quibi shut in October (see report, Oct. 23 issue), six months after launching in the early days of the pandemic. Quibi subscriptions were $5 monthly with ads and $8 without. Roku will make the content available for free, with ads, within its Roku Channel.