'HDR10+ Adaptive' to Bow on Samsung TVs to Adjust for Ambient Room Light

New Samsung QLED TVs launching globally in 2021 will support a new "HDR10+ Adaptive" feature that adjusts picture quality to ambient room light, said the manufacturer Wednesday. “HDR10+ Adaptive supports Filmmaker Mode and adapts to brighter rooms so customers can enjoy a true cinematic experience with HDR10+ movies and television programs in any environment at home,” said Samsung, developer of the HDR10+ dynamic-metadata technology. It’s unclear what the company meant in suggesting HDR10+ Adaptive supports Filmmaker Mode, the independent TV picture setting hatched by the UHD Alliance in summer 2019 for rendering better movie watching in the living room as creators intended it. Filmmaker Mode works mostly through automatic metadata detection in a TV to deactivate motion smoothing and other processing optimized for live sports when the set senses that the content being rendered is a movie or episodic TV show. It’s also available on TVs from LG and Vizio that support Dolby Vision. “With HDR10+ and Filmmaker mode, Prime Video content is optimized regardless of the viewing environment and customers can enjoy movies and TV shows the way the filmmakers intended,” said BA Winston, Amazon Prime Video global head-video playback and delivery. It was Amazon’s most explicit known endorsement of Filmmaker Mode, after fleeting references on a Sept. 30 UHD Alliance webinar that Prime Video will launch the feature "on select players next year.” Samsung touted Amazon Prime Video support for HDR10+ for years, evidenced by the many hours of content available on the service embedded with Samsung's preferred HDR technology. Samsung critics countered that Amazon Prime Video's HDR10+ hasn't been well-publicized.