Comcast's FreeWheel Buying SaaS Ad Firm Beeswax

Comcast's FreeWheel agreed to buy software-as-a-service advertising company Beeswax, FreeWheel said Thursday. This expands FreeWheel’s programmatic marketplace capabilities in TV and video ads, including connected TV and set-top box VOD, it said. Terms weren't disclosed. The deal is expected to close next month, pending approvals.