‘Time to Take a Look’ at Cloud for Content Supply Chain: MovieLabs SVP

Cloud technology is “changing every industry,” including content creation and distribution, MovieLabs Senior Vice President-Technology Craig Seidel told a Digital Entertainment Group webinar Thursday on reducing “friction” in the content supply chain. “If cloud isn’t part of your strategy, it’s time to take a look.” Besides being “absurdly scalable,” the cloud contains “an incredible collection of tools, and it keeps getting better,” said Seidel. In researching cloud-based messaging services for a past project, “we found one that cost $100 per year for up to a million messages a month,” he said. “This was far cheaper and more scalable than anything we could consider doing ourselves. It was a no-brainer.” Seidel’s message for the content supply chain: “If you’re not already using cloud technology, you likely will be soon, and so will your partners.”