Subscription VOD Penetration Flattening Out, MoffettNathanson Says

Subscription VOD penetration of U.S. households hit new highs in Q1 at around 75%, but the penetration rate has seemingly flattened out, MoffettNathanson's Michael Nathanson wrote investors Wednesday. He said price continues to be a key reason viewers substitute subscription VOD for pay-TV subscriptions, and that trend should continue during the difficult economy.