Pandemic Seen Driving Cord Cutting Globally

The pandemic is accelerating global cord cutting, with worldwide pay-TV market subscribership likely to decline slightly this year to 1.07 billion, ABI Research said Wednesday. Cancellation of many live sports events resulted in fans dropping their pay-TV packages, it said. Cord cutting had been largely occurring in mature markets with high broadband penetration, but the economic effects of the pandemic are also driving cord cutting in emerging markets, it said. Those losses are likely temporary, with sports fans returning and pay-TV growth in emerging markets beyond the pandemic, it said: The global subscriber base is expected to hit 1.1 billion by 2025. The Diffusion Group said Wednesday it sees more than half of U.S. broadband homes without an MVPD service by 2025, with pay-TV services losing 36% of their 2020 subscriber base. Between 2015 and 2020, they lost 9.5%, TDG said. Currently, 27% of U.S. broadband households are without an MVPD service.