Gracenote Aims to Ease Search for OTT Sports

A new Gracenote product connects fans to televised live sporting events and related content across over-the-top sources, said the company Wednesday. Streaming Sports Catalogs is said to ensure sports content is easily searchable and discoverable. “While increasing consumer choice, the rapid rise of sports driven OTT services is making it ever more challenging for sports fans to find and watch their favorite teams,” said Simon Adams, chief product officer.