Apple Quiet on Report It's Planning to Add AR Content to Apple TV+

Apple didn’t respond to questions Wednesday about reports it’s planning to add augmented reality content to Apple TV+ as a way to attract and keep subscribers and boost interest in AR technology. A Bloomberg report said elements of a TV show would be displayed on a viewer’s phone or tablet and integrated into the environment, serving as bonus content that could be accessed from the Apple TV+ app. The AR feature is expected to debut next year, with an Apple AR headset reportedly due in 2022.