‘Critical Mass’ Was Prerequisite for WiSA Consumer Campaign: Summit CEO

Until the Wireless Speaker & Audio Association reached “critical mass” at retail with certified products in the U.S., Europe and Asia, it wasn’t “cost-effective” to do “more aggressive” marketing to sow broader WiSA consumer awareness and generate business leads, said Brett Moyer, CEO of WiSA backer Summit Wireless Technologies, on a quarterly call Thursday. “We are at critical mass,” he said. “This now lets us run” WiSA consumer campaigns to divert the leads it develops to individual stores or e-commerce sites, he said. WiSA expects the 100,000 visitors to its website in Q3 (see 2008030055) will be “high-value consumers for somebody that’s marketing a WiSA product,” said Moyer. This will be a “continuous project” for WiSA, one that “we will be talking about” for years, he said.