35% Own a Smart Device, NPD Finds

Thirty-five percent of U.S. consumers own at least one smart device, NPD reported Monday. Security cameras lead at 15%. Smart doorbells increased by 1.8 million through January, for 64% year-on-year growth. “Even as the smart home market continues to develop and other products become more readily available, consumers today are still most likely to take that first step into the smart home market with the purchase of a security camera,” said analyst Jill Aldort. Data is based on a January survey of 5,044 adults.