Brands That Shifted Online Smoothly Scored Highest in Loyalty, Says KPMG

Brands that used technology to transfer the in-store experience online more smoothly during the pandemic “reaped the rewards of customer loyalty,” reported KPMG Monday. It canvassed 11,000 U.S. consumers online. "With the move to online accelerating due to COVID-19, the nature of the relationship between brands and their customers has changed, bringing the need for commercial cadence to the forefront,” said KPMG. Respondents voted USAA their top brand, Costco No. 7. No tech brands made the top 10.