Families Watch More Online On-Demand; 66% Use Parental Controls, Says S&P

Children worldwide are increasingly growing up viewing TV programming online and on-demand, said S&P Global Friday. In about half of homes with children that were surveyed, parents let their kids choose what they watch, and 66% of parents report using some form of parental controls. Most parents canvassed impose rules to limit their children’s daily TV viewing. In the U.S., U.K. and Sweden, the portion of households with children viewing subscription VOD content is about equal to that of live TV, it said.