As Connected Tech Grows, Consumers Look to Voice, NPD Reports
With 30% of U.S. households using a smart speaker, consumers are gravitating toward an integrated ecosystem with a voice assistant at the core, reported NPD Thursday. Of those homes, the biggest increases in connected technology adoption are in home automation (+152%), smartwatches (+120%), smart TVs (+60%), smart gaming consoles (+60%), streaming media players (+44%) and tablets (+26%), it said.