80% of US TV Homes Have an Internet-Connected TV Device, Says LRG

Four in five U.S. TV households have at least one internet-connected TV device, including connected smart TVs, Blu-ray players, video game systems or streaming media devices, reported Leichtman Research Group Friday. That’s up from 74% in 2018. Some 40% of adults in U.S. TV households view TV from a streaming device daily, vs. 29% two years ago, Leichtman said. By age, 18% of viewers 55 and older watch TV on a connected device daily, 48% for ages 35-54, and 55% for ages 18-34, said the researcher. Among those with a connected TV device, 64% own three or more, with a mean of 4.1 per household. Fifty-eight percent have at least one connected smart TV. The nearly 400 million connected TV devices in U.S. don’t include pay-TV set-top boxes that can be used to access content from the internet, said principal Bruce Leichtman.