Comcast, Charter, ViacomCBS Get Stakes in Blockgraph Ad Data Platform That Names CEO

June 1, 2020 |Mergers & Acquisitions

Charter, Comcast and ViacomCBS will jointly and equally own the Blockgraph anonymized advertising data platform, they said Friday. Blockgraph started in 2017 and has been part of Comcast's ad technology unit, FreeWheel, but with the goal of it being a collaborative industry solution and alternative to third-party data, they said. Jason Manningham, general manager of Blockgraph under FreeWheel, will be Blockgraph CEO.