Customers Watching 8 More Hours of TV Per Week Since Early March, Says Comcast

The average household is watching eight more hours of TV per week than in early March, at 66 hours, said Comcast Wednesday. Due to self-isolation during COVID-19, distinctions between weekend and weekday viewing behaviors are blurring, with a rise in weekday viewing to levels resembling weekends, it said. Monday has taken over from Saturday as second most popular day to watch TV, behind Sunday. Comcast cited a 40% uptick in late-night TV viewing, especially 11 p.m.-2 a.m.; less viewing is happening 6-8 a.m. It cited a 64% bump in news viewing, peaking the week of March 30. Dramas led genres at 30%, followed by news (29%), comedy (28%), reality (15%), and action and adventure (15%). DVR usage decreased and VOD rose 50%. Comcast cited double-digit growth in discovery-related voice commands as consumers look for new content.