Podcast Listening Up During Pandemic

Among U.S. broadband households, 36% listen to podcasts weekly, with popularity stronger among younger consumers, Parks Associates said Tuesday. Nearly half of podcast consumes are heavy users, listening to five or more hours a week. U.S. broadband households that listen to podcasts listen to, on average, five weekly. IHeartMedia said listenership for its podcast network is up 6% month over month, higher in markets under shelter-in-place orders. It said California listenership jumped 13% and New York listenership 8% in one week: "Americans are consuming a vast array of podcasts as they stay home and practice social distancing during the COVID-19 pandemic."