Samsung Revamps Tools, Portal for Mobile, Display, SSD Partners

Samsung Electronics America unveiled the Ascend Partner program Tuesday, saying it adds more tiers, a new partner portal and automated tools and processes for mobile, display and solid-state drive solution partners. It replaces the legacy Step program, taking a “simplified approach” for partners “by increasing market opportunities” and providing a single point of access to sales programs and resources, said the company. New tools include rebates and incentives and ways to “gain greater visibility” into performance through a “one-stop-shop” user interface. The Ascend partner portal gives access to marketing collateral, special pricing, deal registration, performance dashboards and digital training courses, it said. A central part of Samsung’s channel strategy for the business-to-business mobile division is to combine partners’ expertise with Samsung devices and endpoints to address the mobile needs of vertical industries, it said.