TCL Streams Spring TV Launch Event for Home Market Due to Coronavirus

Citing the coronavirus outbreak, TCL went online to launch its 2019 TV series Wednesday at its streamed spring product launch event in Hong Kong. The 13 TVs, divided into three categories, included a quantum dot QLED, P9 “Hollywood theater” TV and AI TV, said the company. TCL outlined a two-pronged strategy around technology and connectivity with other product categories, including appliances. During the Chinese Lunar New Year, when the coronavirus outbreak was at a peak in China, consumers spent 35% more time watching TCL TVs vs. the corresponding period last year, it said. The average daily click rate of the “Against the Epidemic" channel on TCL smart TVs registered over 50%, “indicating that an increasing number of users choose TV as the news source of the epidemic.”