TCL Using CES to Make US Smartphone Play

January 8, 2020 by Rebecca Day|Consumer Electronics

TCL made its first U.S. foray into smartphones before CES. The company is launching a trio of phones, with four cameras and NXTVision display technology, executives told reporters Monday in Las Vegas. The wireless phones will be priced under $500 -- including a 5G model -- said Stefan Streit, TCL Mobile general manager-global marketing. The company doesn’t believe 5G smartphones should be reserved only for wealthy consumers, he said. The first U.S. 8K TCL Roku TV will be ready for 8K content as next-generation game consoles and streaming services come to market, said Aaron Dew, TCL North America director-product development. TCL had voice-ready TVs previously but will up the game in 2020 with integrated mics that allow for direct far-field voice control via Roku, Amazon and Google without a smart speaker, he said.