LG, Samsung First to Announce ATSC 3.0 TVs for US

January 7, 2020 by Paul Gluckman|Consumer Electronics

LG will build ATSC 3.0 TV functionality into six of its most premium OLED TV models for 2020, said the company Monday at CES in Las Vegas. “Nextgen TV represents the marriage of broadcast and broadband,” Tim Alessi, head-LG home entertainment product marketing, told a news conference. “We expect local stations in more than 60 markets” serving up to 70 percent of the viewing population “to launch some type of Nextgen TV services in 2020,” he said. LG and Samsung were first to announce 3.0 consumer products for the U.S. market. Both were heavily involved in 3.0 standards-setting and worked aggressively to bring 3.0 TVs to South Korean consumers in time for the 2018 Winter Olympics in Pyeongchang. Samsung will build 3.0 functionality across its 2020 8K QLED TV line, it said Sunday. Samsung will be “excited to see” how 3.0 “steers our broadcast partners into developing content and experiences for our 8K ecosystem,” it said.