Cord-Cutting Could Further Ramp Up, Says MoffettNathanson

The video industry hopes MVPD subscriber declines will level off, but cable companies' focus on profitable subscribers and their continual pushing of over-the-top products could lead to an acceleration of their sub losses, MoffettNathanson analyst Michael Nathanson wrote investors Monday. He said sports will be an anchor keeping 60 percent of the current pay-TV sub base, but 40 percent is "at risk." Beyond being able to create good content, media companies need to become good at churn mitigation, direct marketing and content discovery/user interface systems, he emailed.