Black Friday Top Mobile Shopping Day, at $2.9B, Reports Adobe

Black Friday was the biggest day ever for mobile shopping, at $2.9 billion, Adobe reported. Some 39 percent of all e-commerce sales was via smartphones, up 21 percent, while 61 percent of all online traffic to retailers came from smartphones, up 16 percent. E-commerce companies with over $1 billion in annual revenue had an 11 percent higher smartphone revenue share and were 66 percent more efficient in conversions from traffic to sales than businesses under $50 million. The company's real-time shopping analytics service emailed Monday it forecasts November-December online sales of $143.8 billion vs. $126 billion last year. Black Friday set a new record of $7.4 billion online.