EU Designating $250 Million to Promote EU Ag Trade in 2020

The European Commission will allocate the equivalent of about $250 million to fund 2020 promotion activities for European agricultural goods, with more than half of the funding going toward campaigns promoting exports, the commission said in a Nov. 19 press release. The funding will raise the competitiveness of the European agricultural sector and help during “market disturbances,” the commission said. The commission will target several export markets with “high-growth potential,” including Canada, China, Japan, South Korea, Mexico and the U.S. The Commission said “eligible sectors” include dairy and cheese, olive oil and wine.