35% of E-Commerce Since Nov. 1 on Smartphones, Adobe Finds

Alternative shopping methods are increasingly resonating with consumers, said Adobe Tuesday. Some 35 percent of all e-commerce sales since Nov. 1 were made on a smartphone, up 15 percent over the 2018 period. The buy online, pickup in store option generated 26 percent more sales, it said. “All signs point to strong sales growth this year, with consumers buying almost 50% more than last year just through their phones," said analyst Taylor Schreiner.