Carriers Continue Sales After Amazon Prime Day Deals

July 22, 2019 by Rebecca Day|Consumer Electronics

Amid sluggish category sales hampered by steep prices, longer ownership cycles and 4G market saturation, smartphones were discounted during sales events last week. Promotions extended beyond the Amazon Prime 48-hour sales event when smartphones led electronics with 20 percent discounts, per Adobe Analytics. T-Mobile touted a Friday promotion for a free phone over 2 years with service. Customers could get four new phones and four lines for $40 monthly per line. Models included are the Samsung Galaxy A10e and LG Q7+ and LG K30. AT&T is giving away an iPhone 8 to customers over 30 months with an unlimited plan. There's also a buy one, get one free promo for current-generation iPhones. Sprint is hoping to steal customers from the other major carriers, offering new customers up to $650 for switching costs.