Online Tech Spending Rose 10% in 12 Months Through March, NPD Reports

Online tech spending grew 10 percent year on year in the 12 months through March 31, NPD reported Friday. "While consumers are increasingly shopping online, consumers aged 18-34, 35-54, and 55+ are prioritizing their spend across major technology categories differently." Those 18-34 are willing to pay top dollar for notebook PCs and headphones but lower prices for LCD TVs. “Despite these pricing disparities all consumers, especially younger ones, are shopping online for value," said analyst Stephen Baker. "We’re seeing that traditional retailers have been able to apply successful in-store models to their online presence to compete effectively in product and price with online retailers.”