De-Emphasizing Video Paying Off, Sparklight CEO Says

The shift away from video service for Sparklight (formerly Cable One) has given the company growing revenue and an expanding profit margin, reinforcing for the MVPD that what had been seen as a risky venture is paying off, CEO Julie Laulis said in an America's Communications Association podcast, posted Wednesday. Laulis said the rebranding to Sparklight, taking place this summer (see here and 1812120005), had been contemplated for years.