Satellite Led Pay TV's 2018 Subscriber Erosion; Total Declines Were 2.9 Million

Pay TV’s subscription exodus continued last year, widening to 2.9 million from 1.5 million in 2017, reported Leichtman Research Group Wednesday. Satellite-TV providers suffered the most losses at nearly 2.4 million, shared by DirecTV with a 1.2 million drop and Dish Network TV at 1.1 million. Comcast led cable company declines at 371,000, followed by Charter Communications at 244,000. AT&T U-Verse was the lone gainer among MVPDs, gaining 47,000 subscribers, while Verizon FiOS shed 168,000 and Frontier Communications 123,000. “AT&T’s programming contracts no longer incented them to get a DIRECTV customer rather than a U-verse, or to switch someone from U-verse to DIRECTV, so they went back to focusing on the bundle in the U-verse footprint,” analyst Bruce Leichtman emailed us. VMVPDs gained 641,000 paying customers. Of the top video providers, cable had 47 million subscribers, satellite 29.1 million, telcos 8.9 million and vMVPDs 4 million. Since the industry’s peak in Q1 2012, pay-TV subscriber count has declined by 6 million, with 10 million traditional MVPD subscriber losses offset by about 4 million adds for publicly reporting vMVPD services.