Broadband Households Interested in Proactive Risk Alerts From Smart Devices, Says Parks

Thirty-five percent of U.S. broadband households with home or renter's insurance are interested in proactive communication of potential risk situations in a connected home, blogged Parks Associates Thursday. A service that repairs damage is the most appealing, but interest is “strong” in proactive services enabled by smart home devices and artificial intelligence capabilities to detect and prevent risk situations, said analyst Brad Russell. Changes in trends in consumer expectations, combined with the data derived from IoT solutions, are opening market opportunities for the insurance industry, it said.