Gracenote Executive Sees More TV Providers Starting New Search and Discovery

TV providers are “fast-tracking” new search and discovery products on intense competition and to “maximize viewer engagement,” said Chief Product Officer Simon Adams of Gracenote, which launched such a new product. Recommendation offerings rely on traditional genre descriptors such as action, comedy and drama that lack personalization, Gracenote said Thursday and Adams noted to us: TV content providers are bolstering catalogs of original and licensed TV shows and movies and developing voice-driven capabilities to meet changing technology. Genres have been expanded to include mood, theme, scenario and characters, and structured keyword sets for individual shows and movies describe content in progressively more granular terms.