Consumers Prefer Larger Smartphones, Says Strategy Analytics

Flagship smartphones in 5- and 5.5-inch screen sizes are preferred by most consumers, especially in China and India, where a 5.5-inch screen is considered “ideal” vs. the preferred 5-inch last year, Strategy Analytics reported. SA Wednesday cited better productivity and entertainment capabilities, thinner designs, higher quality screen resolution and quality as features driving consumers to larger screens. Improving “one-handed usability” and adding voice assistants will reduce user friction with larger screens, pushing preferences for larger devices further, said analyst Chris Schreiner.